Fifteen years ago, Who What Wear was born out of a goal to make fashion and style accessible for all. It certainly has been a wild ride, starting as a little site in 2006 and growing into the brand you currently read (and shop from) today. We've launched two brands (Who What Wear x Target and Who What Wear Collection) and are finding new ways every day to connect with our readers on a deeper level. Not only has a lot changed for us, but the sartorial world also isn't the same it was in 2006. We thought we'd take a trip down memory lane and remind you of all the fashion moments we've reported on since WWW's inception. Be prepared to be filled with nostalgia and have the desire to dig into your old stuff or have a laugh at some of the things you thought were très cool. Trust us—we felt the same way. We've rounded up our fashion favorites from 2006 to 2021, from hot-pink Motorola Razrs to sultry cutouts. This is not a comprehensive list of everything from the past 15 years, but it's a pretty good summary.
We don't want to keep you waiting, so you can just go ahead and keep scrolling to step into our little time machine.
No handbag managed to have quite the grip on popular culture in the mid-2000s like Balenciaga's City Bag did. The slouchy, convertible satchel featured the brand's signature edgy hardware that served as its only identifiers, without a single logo in sight. Though the brand recently released a modern iteration, the original still continues to be a hot-ticket item on the resale market.
Fun fact: In 2006, Who What Wear's co-founders Hillary Kerr and Katherine Power published their very first trend report entitled "Little Leather Jackets." Although the story itself is now buried in the internet's endless backlog, the trend lives on through the plethora of celebs like Rachel Bilson who ignited the look.
In Laguna Beach and The Hills, Lauren Conrad had us all glued to our TV screens to soak in her every (very stylish) move, with friends and co-stars Audrina Patridge and Whitney Port by her side. Chandelier earrings, tube tops, and plenty of stacked bangles became her style signatures.
Why yes, this is a photo of Kate Middleton carrying a Longchamp Le Pliage Bag to her college graduation. This image may have been snapped in 2005, but it's safe to say the bag was a true cult piece in the mid-2000s. As a testament to its longevity, the classic bag is still popular to this day.